WIB Exhibit Marketing

WIB Booth

As the art director on this project, I helped MSM’s marketing team brainstorm concepts for their existing booth at the Women In Business conference. Together, we came up with a custom coffee theme where attendees were welcomed to take a personality quiz to determine whether they were Sweet, Bold, Smooth or Nutty. They were then offered a free coffee made to their liking. This service reflected the custom service MSM has become known for in the exhibit industry. I developed the visual theming, carrying it across multiple touchpoints including street clings, a folding brochure, coffee cups, buttons, booth graphics and the AfterFX animation featured on the plasma. I also took the photography for the coffee assets.




  • Sarah Morehouse and SM Design claim no rights to the designs, text, or images contained in the above post, and such designs, text, or images are displayed on this site for the limited purpose of representing work which Sarah Morehouse produced either as an employee of Mirror Show Management or as an independent freelance designer. Copyright and/or trademark may be owned by Mirror Show Management and/or the clients, successors or assigns represented in the designs.