Event design

When a production company came to MSM looking for assistance in pulling together a proposal for a posh event at the Waldorf Astoria hotel in NYC, I was assigned to the job in the role of art director. After reviewing the brief with the production company I visited the site, spoke with the hotel event manager about logistics, measured the rooms and developed a traffic flow plan. I then sourced furniture (client’s budget required rental) and designed lighting and graphics to help direct this flow, while merging well with the existing Art Deco decor of the Waldorf.

Working with an exhibit designer, Erick Gustafson, we developed a series of renderings to describe this visual direction for the proposal.