Art Direction at Photokina 2008

Me at Photokina 2008

Photokina is the world’s largest tradeshow for the photographic and imaging industries,
happening every 2 years in Cologne, Germany, with over 160,000 visitors and almost 1,500
exhibitors in 2008. Having established a level of trust with our Kodak client due to the success
of their booth at Photokina 2006, I coordinated the efforts of multiple teams (exhibit designers,
graphic designers, and a production company) to provide Kodak with a massive multimedia
installation, imaginative photo sets, product demonstration environments and on-brand booth
design that helped attract attendees and keep them engaged with Kodak products.

Photokina is the world’s largest tradeshow for the photographic and imaging industries, happening every 2 years in Cologne, Germany, with over 160,000 visitors and almost 1,500 exhibitors in 2008. Having established a level of trust with Mirror Show Management’s Kodak client due to the success of their booth at Photokina 2006, I coordinated the efforts of multiple teams (exhibit designers, graphic designers, and a production company) to provide Kodak with a massive multimedia installation, imaginative photo sets, product demonstration environments and on-brand booth design that helped attract attendees and keep them engaged with Kodak products.

My responsibilities at Photokina 2008 included:

  • Art direction and graphic design of exhibit
  • Model selection, attire and makeup, direction of makeup artist and models on show site
  • Storyboards, art direction of multimedia production using external team, Pacific Media
  • Photo set and interior “home” environment design

Photokina Graphics

Photokina Models

Photokina Attire and Makeup for Models

Photokina Pink Set

Photokina Blue Set

Photokina Blue Set 2

Photokina Photo Set Design Layouts

Props by Round Table Productions

Photokina Blue Set - Mushrooms

Photokina Blue Set - Props

Photokina Booth - Crowd

Photokina Booth Detail

Photokina Booth - Stairs

Photokina Demo Environment

Photokina Booth Media

Photokina Photo Set - Crowd

Photokina Storyboards

  • Sarah Morehouse and SM Design claim no rights to the designs, text, or images contained in the above post, and such designs, text, or images are displayed on this site for the limited purpose of representing work which Sarah Morehouse produced either as an employee of Mirror Show Management or as an independent freelance designer. Copyright and/or trademark may be owned by Mirror Show Management and/or the clients, successors or assigns represented in the designs.