Widewaters Exhibit Design

MSM was one of three companies to bid on Widewaters’ RFP for a new 30’ x 40’ booth to
replace their 15-year-old tradeshow properties. The real estate development and management
company was looking to draw attendees at ReCon, a global deal-making venue for retail real
estate, into an environment that was modeled after the type of quality construction for which
Widewaters is known. I designed a booth around the juxtaposition of interior/exterior space,
creating a courtyard area around reception that led into a more private, interior space for the
conference rooms. Water fountains on either side reinforced the name of the brand and added
to the courtyard effect. The client loved our proposal and hired MSM to design and build the
final exhibit, which successfully debuted at ISCS 2008.

Widewaters Exhibit

Mirror Show Management was one of three companies to bid on Widewaters’ RFP for a new 30’ x 40’ booth to replace their 15-year-old tradeshow properties. The real estate development and management company was looking to draw attendees at ReCon, a global deal-making venue for retail real estate, into an environment that was modeled after the type of quality construction for which Widewaters is known. Working together with an exhibit designer, I designed a booth around the juxtaposition of interior/exterior space, creating a courtyard area around reception that led into a more private, interior space for the conference rooms. Water fountains on either side reinforced the name of the brand and added to the courtyard effect. The client loved our proposal and hired MSM to design and build the final exhibit, which successfully debuted at ISCS 2008.

Widewaters Exhibit - Interior view

Widewaters Exhibit - Overview

  • Sarah Morehouse and SM Design claim no rights to the designs, text, or images contained in the above post, and such designs, text, or images are displayed on this site for the limited purpose of representing work which Sarah Morehouse produced either as an employee of Mirror Show Management or as an independent freelance designer. Copyright and/or trademark may be owned by Mirror Show Management and/or the clients, successors or assigns represented in the designs.