
BlankZ Toys
Identity and packaging design
BlankZ®, a new line of white stuffed animals that can be colored with washable markers, required an identity that showed how fun this process could be as well as standing out on the shelves of stores like Target, Michaels and JoAnn Fabrics. The logo also needed to work well in multiple production settings. Over a number of years working with the manufacturer, I’ve designed the packaging for multiple sizes of these animals, POS displays, and other advertising collateral.