X-Rite Brand Experience Room

3D design direction for brand showroom

Photokina is the world’s largest tradeshow for the photographic and imaging industries,

happening every 2 years in Cologne, Germany, with over 160,000 visitors and almost 1,500

exhibitors in 2008. Having established a level of trust with our Kodak client due to the success

of their booth at Photokina 2006, I coordinated the efforts of multiple teams (exhibit designers,

graphic designers, and a production company) to provide Kodak with a massive multimedia

installation, imaginative photo sets, product demonstration environments and on-brand booth

design that helped attract attendees and keep them engaged with Kodak products.

X-Rite was already a exhibit client with MSM when they approached us with a request to design an area of their new headquarters they were calling the “Brand Experience Room”. After touring the location, I worked together with a 3D designer to create an imaginative tour through X-Rite’s broad line of products and capabilities. My primary role was to provide creative direction as well as sourcing the furniture and other items necessary for this showroom.

Sarah Morehouse and SM Design claim no rights to the designs, text, or images contained in the above post, and such designs, text, or images are displayed on this site for the limited purpose of representing work which Sarah Morehouse produced either as an employee of Mirror Show Management or as an independent freelance designer. Copyright and/or trademark may be owned by Mirror Show Management and/or the clients, successors or assigns represented in the designs.