PHARMA

Professional Portfolio

Experience in pharmaceutical advertising

My experience in the fast-paced world of pharmaceutical advertising began when I moved to New Jersey in 2010. Although I am legally unable to publish any of the work I’ve done in pharma, these years of experience represent traditional and digital efforts for both US and global clients in a broad range of therapeutic areas, including Oncology, Hematology, Vaccines, Women’s Health, Specialty Pharma, Autoimmune Disease, and CNS.

While the work itself is important, much of that time was spent in the development of management skills, which has helped contribute to the five launches and multiple new business pitches I have participated in during these years, described in further detail below.

Therapeutic Areas

Oncology

Global & US launch lead for FARYDAK
(Novartis)

Specialty Pharma

Global launch lead for Synagis
(MedImmune)

Hematology

Global launch support for Novo8
(Novo Nordisk)

Vaccines

Assisted creative on FluMist
(MedImmune/AstraZeneca)

Women's Health

Global launch lead for IMPLANON NXT
(Merck)

CNS

Assisted creative on Intuniv
(Shire)

Autoimmune Disease

Designed logo for Hyqvia
(Baxter)

Global launch lead for RA drug
(Sanofi Genzyme & Regeneron)

JOB EXPERIENCE

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VP, Art Group Supervisor | H4B Catapult

VP, Art Group Supervisor | 2015-2016

Art lead on two global launches (oncology and autoimmune disease), supervising a team of 4-5 art directors
Responsible for the creation and evolution of both the brand identities, and global and US launch campaigns involving multi-agency collaboration as well as diplomatic negotiation with both US and global clients
Provide direction and mentorship to subordinates
Lead strategic role in selling in new business as well as tactical/brand planning exercises with the client
Consistently developed winning creative for both consumer and professional RFPs

Art Supervisor | CDM Princeton

Art Supervisor | 2013-2015

Developed and managed award-winning creative for multiple international brands with a focus on digital solutions
Directed complex photo and video shoots including selecting talent, photographers and illustrators, and overseeing the post-production
Supervised up to 3 art directors, and worked as an essential team member on two launches
Participated creatively in numerous pitches and concepting exercises
Spearheaded internal initiatives such as SpeakEasy, a public speaking course in the style of Toastmasters; and the Culture Book, a self-promotional piece for CDMP

Senior Art Director | CDM Princeton

Senior Art Director | 2010-2013

Designed strategic print and digital creative for a brand portfolio, developing unique identities for each brand, while maintaining consistency across the family of brands
Worked as the single AD for the launch of a global contraceptive brand, developing creative from concept through shoot to final art, designed global brand guidelines, created a complex visual library of resources including illustration and photography to be used by partner agencies across the globe
Supervised freelance designers on an as-needed basis

Contact Me

If you would like more information about my experience in pharmaceutical advertising, please feel free to reach out! I would be happy to share more detail in person or via email.